Vizient

The award-winning launch of a US healthcare business website

Challenge

Vizient is a recent FutureBrand-created brand that represents the merger of a number of US healthcare businesses. Our team was asked to launch the new brand on the web with a six-week turnaround time. This meant bringing the best of each of the legacy brands together and working with various stakeholder groups to establish the right content mix and design for the site.

Solution

Working closely with the NYC brand team our digital team created a visual expression of the web experience that not only looks like a seamless extension of the brand, but is brought to life with the same charisma, charm and energy expressed by brand—across desktop, mobile and tablet devices. 

We developed a rapid design and development workflow that allowed our content partner to quickly add and adapt designs to their content needs, and our designers and developers to quickly tweak, change or develop templates as and when they were needed.

For the latest iteration of the site, we worked closely with Vizient's leadership team to build a clear taxonomy of products, services and solutions upon which to layer an intuitive navigation experience that helps users get where they need to as easily as possible. This meant running a series of stakeholder workshops and interviews designed to tease out new possible organisational structures for the site.

We successfully delivered a digital brand experience at a pace that initially seemed risky. We have recently completed the third phase of the site - a full root-and-branch redesign of the site. In 2016 the site won an Aster Award .

My role

Project definition, workshop facilitation, account management, experience direction.