https://www.stephen-barber.net/work daily 1.0 2025-09-09 https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493755767590-G314ISCEDME9NGUV0TZE/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492195293304-9XZ6969MAUIC1ECEX1K9/image-asset.png Work A customer journey map bringing together the various time warner office experiences https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492196464906-TJX9RKNUTIQ19XEJZQ2L/image-asset.png Work mapping the narrative flow throughout the different zones within the Centre https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493755586445-DAP0Q9K0S7A1LOI3WU3K/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492196808129-1DJEAD1E3TNX3AJ2R0A7/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492197362583-229BPXPGO6AMNGJT0A7L/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492197454494-B3CE2MHAJCYQKC4JH5SQ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493755879402-D2VTDCEK1FWWU84C4T8S/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492345816144-8EFU4D70CVAPCS3HO9O0/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492345925945-6QAN8NHG4ZQDVMKG7QDA/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492345860909-DZ2JW7AG8FKYK19N4QAS/image-asset.png Work A clickable prototype allowed the client to understand how key user flows might play out https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/382f3db2-fc26-4c4d-be3c-6ea5bd115867/milo+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/e8584150-b35d-47b8-8593-5de593dba1ea/milo+3.jpg Work - Make it stand out Example of an opportunity area https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492201956128-A18RPJOVY2PH7NN3LBAP/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492202278311-I5YP8RPEQU9P2SSO7ORS/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493756133942-3PBXVE11TMQMKGBHXAYO/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492201217983-9988H55DU7K9NZIWQ56V/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492683255727-7ZYEFSSK5X93MV4RHVS9/Vizient+Strat+1.002.png.001.png Work the latest version of the site places product and solution navigation to the fore https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492683353570-82CLHGLJF676RW0V5U1Z/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492683631416-KKDRBY7ERVVRYVCKUTW3/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492683160200-N0KSWKBGDDE0M8JIVRXD/Vizient+Strat+1.001.png Work the site architecture is built around a demand generation strategy to maximise user retention https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492682823595-AT2PKA2PMSDSIZ8FRX8X/Vizient+homepage+1 Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493756356299-DGXHPBHPL16HHQQBHR5N/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493755489619-AR5KRXDI0FNLJ7HBKNA5/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493805710846-LUJCVE959E70AIS9X31N/image-asset.png Work Our experience vision for Tate & Lyle had two basic tenets - firstly to ensure that simple ingredients were much more easily findable, and secondly to build on the company's desire to showcase their expertise in food technology. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493806529545-YZ1VJSCX6S3MEFMP7Q63/image-asset.png Work EARLY CONCEPT ROUTE FOR DESIGN LOOK AND FEEL https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493806415768-CVQJ6RRHW9S4GU3Q1U96/image-asset.png Work EARLY CONCEPT DESIGNS https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493804624434-WGW85FD11HT3TSUIBX5E/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1493805920829-ERPX5SW2B7VJDTJHTXUR/image-asset.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1536751500731-LZL3J3QQ00FHM3TLUL6B/Prototypes Work We picked three key moments from our future state experience and rapid prototyped them to show how they might feel and behave https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1536748654355-9GRE6D0TV1W2VHB5YX4Q/Current+State+Journey.png Work - Current State Customer Journey We mapped the existing experience into an aggregate view across all markets, showing where all customer pain points and positive experiences were. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1536749806789-9Z7EN8UIPSVRVU8BK5PS/Current+State+-+Moment Work - Key moments For all key moments in the journey we created a detailed slide showing how our vision should be brought to life. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1536578295303-RG1W8MP6THZZFP5LFXOT/Archetypal+journey.png Work We defined an archetypal journey that was used to audit the current experience in UK, USA, Japan and China. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1536749184586-IIDDWBDLGA32PJ3LQFSX/personas.png Work - Customer personas Our global persona set were design focus future designers on the needs, wants and desires of Nissan customers. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1536749987803-WFTZ7445RYRIHAJ913FL/Detailed+spreadsheet+view Work - Detailed journey We created a huge spreadsheet referencing all key moments for each persona, where they overlapped, and how each moment delivered against our experience principles. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1737023021240-OQ0U7AGXIT7M7QUYVMB6/AI_banner.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/362f571a-c692-481b-9767-c1d48229f63d/AI+matrix.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/e520f0ed-8dd5-4238-b0cc-c74da9ea3943/AI+2.jpg Work - Make it stand out Process description to connect brand strategy to experience outcomes https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/7463bdbc-6949-4543-8785-744396447a8f/MC+1.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/b77dc89e-21ef-4671-9e0e-61c16779665f/mc+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/dfccb765-a332-48cf-a086-c5fdce7cae46/mc+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/3784a8e8-c295-4a98-a455-35698e26c69c/may+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/0420bc21-9b01-4c79-a418-d6fd63402c3a/may+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/e8584150-b35d-47b8-8593-5de593dba1ea/milo+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/382f3db2-fc26-4c4d-be3c-6ea5bd115867/milo+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/9c5efd18-5bde-4589-a2c7-be2f992bdeba/CSC+4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1ab5c6bd-4034-436e-be28-49ce7a922b3c/CSC+1.jpg Work - Make it stand out Our personas covered all stages of working life, from new job starters to retirees enjoying their superannuation. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/321fbf38-4c01-436a-8621-8b916a092bc3/csc+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/a288e215-6557-47ba-996f-57f54b4d5748/B+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/c2d0491c-1ee6-47fa-873c-ac72b0b9ee24/b4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/42fb2aa0-ee13-42aa-bc32-dc8a06d29575/B+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/841c586e-8a89-4e50-a873-7c93ef4549f8/b+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492173473646-SI8UWV8QNG1DTEIK15IK/HudYards+3.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492194481580-KP816FX134TWX3T0Q6WE/Sentry+Design+2+Mobile.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492197092977-CMHJA3QTZQAQEU2VE50C/Screen+Shot+2017-04-14+at+20.10.38.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492198545626-L4UYBJZNC0XM2IRVF7IY/Zurich+1.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492200129565-VANOUMJ7O6CQYNPYVEPX/Nordea+bannner.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492345504988-EMDCLDU5K08LQU5ZV7F5/Vizient.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1492698417544-9OLGYFO4NEL9SFUWAIA8/FutureBrand-Office-Web-4.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1495016937798-D4ZMG9UVUP1730LLG37U/Screen+Shot+2017-05-17+at+11.28.27.png Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/3f264e0c-dd9c-4472-a317-ae5dbf37f3c4/AI+Index1.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/1756733700162-662Y38GQQMOTA2VVAFNR/mc+4.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/87c1b558-144e-4516-8323-f8390e9e6adc/Nissan+Index+1.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/3bee19b3-63a4-4512-aba3-35c917380b55/Maybourne+Index.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/c5cbc969-7bfb-486a-a7db-7720ed24470b/Milo+1.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/3688e954-d350-4f83-89fc-dd10c50b65a7/CSC+Index.jpg Work https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/ab10d3a0-f72f-496b-9806-9962aba25dd0/BMores+Index.jpg Work https://www.stephen-barber.net/contact daily 0.75 2025-09-02 https://www.stephen-barber.net/about-avenue daily 0.75 2025-09-01 https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/ed0fc7fa-af54-41dd-b3d3-24f6d15cbd76/IMG_7754.jpg About https://www.stephen-barber.net/blank-work-template daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/500d014384aecbf759a5d68d/c5cbc969-7bfb-486a-a7db-7720ed24470b/Milo+1.jpg BLANK WORK TEMPLATE